I felt it was important to actually review my FMP proposal a couple times throughout my process, to see if anything has changed and if so, explain why.
As I have discussed previously, I am furthering the aesthetic outcome from my dissertation and practice. I explained that I felt the practical for my dissertation was not strong enough and felt I could of pushed the concept more. For the diss practice I produced a series of images, that were manipulated within photoshop (such as layering images on one another) and conveyed the 'emotional manipulation' of photoshop within society. Below I will insert my rationale that links my practical and dissertation together...
The aim of this practice is
to portray the emotional and physical affects society accept due to the
perceptions of body image influenced through beauty and fashion advertisements.
Beauty retouching and the image manipulation distort reality, blurring the lines
between what is real and what is false. Shields and Heineken (2002) explain how
“images of ideal bodies, most often female bodies, are some of the most
dominant and consistent messages produced by advertisers.”
Image manipulation is a
popular occurrence throughout beauty and fashion advertisements and the
majority of the time, this method is normally used to manipulate the models
body and enhance features. However, this practice will portray the manipulation
in a different way. Rather than creating an ascetically ‘beautiful’ image, the
concept will portray through the use of lighting, model placement and most
importantly the use of postproduction. By layering and creating blurred aspects
within the image, similar to figure 1. This conveys the emotion and frustration
that consumers deal with due to the unattainable perception of beauty within
contemporary culture.
The styling was kept very
minimal, as the use of post-production was the main aspect of the photo shoot.
However, the makeup style was influenced from the likes of Tom Ford makeup
advertisements to fit the concept of beauty and fashion advertisements.
The movement of the model and
the use of layering in post product mainly indicate the emotional affects as
Beauty Redefined blog (2013) explains that while the vast majority of images of
women are being digitally altered, so to are our perceptions of beauty, health
and what’s normal. Globally, for women, the media and advertisements controls
what seems to be deemed beautiful.
Each final image will convey
a new ideal of beauty, it is believed that not everyone’s perception of
‘perfect’ is the same. The aim is to provoke a reaction and feeling of what
consumers believe is beautiful. As the media are constantly bombarding
contemporary culture with beauty ideals, it is difficult to know what is
attainable. People are subconsciously
drawn to what they see in the media and easily influence towards this vision of
being ‘perfect’, thus creating a new perception of beauty.
In the art industry, various
artists have used this concept in a way of portraying the message and the on
going problem within society. Also by indicating the way it affects everyday
consumers emotionally in how they see body ideals.
Beatrice Boyle, an inspiring
London College of Fashion graduate produces work that incorporates painting,
drawing and elements of design. The meaning behind her work is the main aspect
that has a knock on effect on society. Boyle’s work subverts the original
meaning and concept of an image, distorting the image and creating a new
aesthetic, which conveys the meaning of tension between the original image and
the final piece of work.
Beatrice Boyle’s work is an important influence within
this project due to the message she conveys within the concept and visual of
her work.
As my tutor stated, the idea was there, but I didn't quite push it enough, I felt the meaning behind it was strong, however didn't quite showcase what the rationale stated.
In terms of what I discussed in my proposal, my concept is still the same, however I am branching out into a different direction slightly.
CHANGE OF PLAN
At the beginning of this blog, I introduced my idea and proposed how I was furthering the aesthetic outcome of my dissertation and practice unit and stated I wanted to experiment and produce a series of work that conveyed the idea of image manipulation within beauty and fashion advertisements in a different light, and physically manipulating the images by hand or within photoshop.
however I have a change of plan...
Reason being...IT JUST DOESN'T WORK. I have created a couple of experiments of physically manipulating images and magazines, however in all honesty, I'm just not happy with the idea and where it was going... I thought they didn't look professional enough and didn't convey the true meaning of what my concept was. Which was exactly where I went wrong with my dissertation and practice outcome. I do not want to make the same mistake again. Also knowing that I am producing the series of work onto a website and this website will obviously be another professional platform for me to showcase my work. As much as I enjoyed the collaging, etc. I just didn't think it was me and didn't think it worked for what I see in the future for me. This is obviously something I will further once the unit is over. Maybe not so much the concept, but the type of work I produce. Therefore I feel the outcome I produce within this unit will need to completely be my best and most passionate piece of work. I felt like the concept was just being forced slightly and it was hard not to make it too obviously or too 'tacky' looking.
As I discussed above, I will keep within the theme of the portrayal of image manipulation in fashion and beauty advertisements. However, being a makeup artist, I obviously want to stick to my roots and show off what I can do! (which I also felt the collaging didn't show!!!)
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